ABOUT THE AUTHOR

Sherif Benhawy has been a market research and marketing veteran for an excess of twenty years, with a Master of Business Administration from the University of Roehampton, London. He has published two academic books related to marketing, social media, and consumer behavior case studies, is an Academia member, and has contributed with papers concerning marketing and branding. His works have been cited and referenced in several academic papers.

Despite myself

Threatened by the unknowable

We stand still frightened

Panicked from the unbearable

Shamefully we stop fighting

Allured by desire we become vulnerable

And the wake-up call leaves us suffering

Obliged to tolerate the unfavourable

We are left alone agonizing

We think we are unbeatable

But life leaves us crawling

We hold others accountable

For our misery and disheartenment

Until we lose faith, moral, and virtue