ABOUT THE AUTHOR

Posted on September 3, 2020 by sherifbenhawy

Sherif Benhawy has been a market research and marketing veteran for an excess of twenty years, with a Master of Business Administration from the University of Roehampton, London. He has published two academic books related to marketing, social media, and consumer behavior case studies, is an Academia member, and has contributed with papers concerning marketing and branding. His works have been cited and referenced in several academic papers.