A published author, market research and marketing veteran for an excess of twenty years, with a Master of Business Administration from the University of Roehampton- London.
I have published three books. Two academic books related to marketing, social media, and consumer behavior case studies. The third book is titled "Minds in Battle" which is about the male and female way-of-thinking and mind battles.
An Academia member, and have contributed with papers concerning marketing and branding. My work has been cited and referenced in several academic papers.